TOI DOI STREET FOOD

For Toi Toi Street Food, we evolved the identity of an already successful Vietnamese restaurant in Guatemala into a more dynamic, street-inspired concept designed for a food court setting. The experience shifted from a traditional sit-down restaurant to a vibrant finger-food format made for a faster, more casual way of eating.

We transformed the brand’s traditional Vietnamese reds and greens into an electric palette of hot pink and lime green, creating a bold visual identity designed to stand out in a busy mall environment. From the space itself to a highly visual menu filled with bursts of color, every element helped turn Toi Toi into a fresh, energetic street food experience.