Stranger Things x Starbucks takeover with blood red Upside Down sky

STRANGER THINGS

SERVICESExperience, branding, spatial design

In collaboration with Netflix, we transformed Starbucks into the eerie, thrilling world of the Upside Down for the launch of the exclusive Stranger Things merchandise and beverage collection.

From retro 80s Hawkins arcade claw machines and interactive alphabet fairy light walls to immersive red lighting takeovers and bespoke character collectibles, we delivered an unforgettable multisensory pop-culture activation.

Hand holding themed Frappuccino against crimson background
Stranger Things exclusive Starbucks tumbler collection lineup
Eleven character poster at illuminated entrance
Arcade claw machine filled with Bearista collectibles in red glow
Guest posing with Stranger Things merchandise boxes
Vintage cassette player prop
Girl interacting with the fairy lights alphabet wall
Hands holding trio of themed Starbucks tumblers
DJ performing in red illuminated setup
Crowd gathering outside under nighttime red lights
Hand reaching for Stranger Things boxed Bearista keychain figures
Guest posing beneath glowing Stranger Things logo
Vintage VHS cassette tape themed prop
Full exterior of Starbucks building illuminated in blood red

SEE OTHER WORK

Starbucks Wellbrew Running Club