MADIE

For Madie, we created the branding for a French bakery bringing the iconic madeleine to Madrid. The brand was built around a playful story inspired by the founders’ dogs, who became Madie’s main characters, always finding new ways to get their paws on the madeleines.

From this story, we developed a bold, colorful, and distinctly pop visual identity, bringing the characters to life across packaging, illustration, and every brand touchpoint. The result is a playful universe that introduces a French classic to Madrid with a fresh and unexpected personality.