TOCA Social main stage with Fan Zone by Pepsi showcase

TOCA SOCIAL

SERVICESExperience, branding, art direction

We designed the brand world and experiential activation for TOCA Social, the world’s first interactive football and dining social entertainment venue. Blending sports passion with contemporary nightlife and gastronomy, we created an unforgettable social atmosphere.

From digital game target graphics and spatial neon branding to custom apparel collections and the high-profile Fan Zone by Pepsi activation, our art direction celebrated playfulness, energy, and community spirit across every guest touchpoint.

Player kicking football at interactive target screen
TOCA Social merchandise keychain detail
Event host speaking with crowd in front of glowing TOCA Social neon sign
Model wearing TOCA Social custom white tee
Fan Zone by Pepsi illuminated jersey display wall
Group of friends celebrating and making funny faces at TOCA Social
Model winking with TOCA Social cheek sticker
Hands holding mini TOCA Social branded football
Audience watching stage presentation at TOCA Social
Friends drinking from TOCA Social stadium cups
Group of friends celebrating party cheer
ARE YOU GAME? pink neon sign with silver trophy

SEE OTHER WORK

Starbucks Wellbrew Running Club